Sales Collateral

In the enthusiasm to get their product or service to market it is easy to forget the the importance and value of professional sales collateral. Attention is the new currency and the ‘two seconds’  that you have to make an  your companies impression is vital. While we can open the door with cold  and warm calling with a professional brand, logo and quality sales collateral you make it easier to win that new client. Technology now means there is a design service and a price point that suits all budgets so there is no excuse for sloppy, poorly designed marketing material.We recommend developing a professional brand and logo and then from this, a suite of documents that a sales person can use to clearly get the message across and help to win the business.Businesses often need some or all of the following Standardised document design

• Simple proposal doc and email
• RFP template
• Brochure template
• email marketing template
• Presentation template
• Content Creation – turn your raw content into copy for the web or an email
• Printing

At the Connector we will match you with a Visual/Graphic Designer that suits you.  We have worked with an number of experienced graphic designers and will find the right person to present your business successfully.

We find there are  three key steps to creating successful visual communication design:

Plans/Budget
Understanding your needs in line with your marketing plan and your budget and priorities. The Internet has been disruptive to many industries including graphic design. For low budgets we recommend using one of the many online templated design sites. If you require a full visual design we then select a graphic designer that will suit your needs.

What do you want designed? Typically a company will need some of these:
Logo Design

Web Page Design
A design for a web page – home and content, will be a mockup without HTML code.

Print Design
Brochures, newsletters, packaging and other printed material.

Stationery Design
Business cards, letterheads, labels and other business collateral.

Button/Icon Design
Simple graphics such as an icon, a button or an avatar to use on your website

Banner Ad Design
An advertisement to be displayed on a web page.

App Design
A design specifically for an iPhone, iPad or other application.

Twitter /Facebook/You Tube Background Design
A design specifically for a Twitter profile, as a background image.

Design Concept
Excellent and effective visual communication comes from a deep understanding of your product, service, target market, sector and competition. With this understanding, your graphic designer will develop a strategy that includes a clear design concept. This is the core idea behind the design. Without it, at best you’ll have a pretty piece of design, with it you will get your message to your market effectively and it will stick. A good design concept will not only make your design more effective it will invariably save you money.

Media/Collateral
Then we work to decide the most effective way to communicate to your clients about your business. What is the best media to reach your market?

Ongoing Relationship
Hopefully a long term relationship with the designer will develop. This person will have a deep understanding of your brand, business and requirements will keeps costs down and an effective, consistent visual design.