Visual Design – Marketing and Sales Collateral
- Simple proposal doc and email
- RFP template
- Brochure template
- email marketing template
- Presentation template
- Content Creation – turn your raw content into copy for the web or an email
- Printing
At the Connector we will match you with a Visual/Graphic Designer that suits you. We have worked with an number of experienced graphic designers and will find the right person to present your business successfully.
We find there are three key steps to creating successful visual communication design:
Plans/Budget
Understanding your needs in line with your marketing plan and your budget and priorities. The Internet has been disruptive to many industries including graphic design. For low budgets we recommend using one of the many online templated design sites. If you require a full visual design we then select a graphic designer that will suit your needs.
What do you want designed? Typically a company will need some of these:
Logo Design
Web Page Design
A design for a web page – home and content, will be a mockup without HTML code.
Print Design
Brochures, newsletters, packaging and other printed material.
Stationery Design
Business cards, letterheads, labels and other business collateral.
Button/Icon Design
Simple graphics such as an icon, a button or an avatar to use on your website
Banner Ad Design
An advertisement to be displayed on a web page.
App Design
A design specifically for an iPhone, iPad or other application.
Twitter /Facebook/You Tube Background Design
A design specifically for a Twitter profile, as a background image.
Design Concept
Excellent and effective visual communication comes from a deep understanding of your product, service, target market, sector and competition. With this understanding, your graphic designer will develop a strategy that includes a clear design concept. This is the core idea behind the design. Without it, at best you’ll have a pretty piece of design, with it you will get your message to your market effectively and it will stick. A good design concept will not only make your design more effective it will invariably save you money.
Media/Collateral
Then we work to decide the most effective way to communicate to your clients about your business. What is the best media to reach your market?
Ongoing Relationship
Hopefully a long term relationship with the designer will develop. This person will have a deep understanding of your brand, business and requirements will keeps costs down and an effective, consistent visual design.





