Marketing and Sales Collateral
In the enthusiasm to get your product or service to market it is easy to forget the the importance and value of professional sales and marketing collateral. Attention is the new currency and the ‘two seconds’ that you have to make an impression on line is vital. While we can open the door with cold and warm sales calling with a professional brand, logo and quality sales collateral you make it easier to win that new client. Clients will always check you out on line – your web site, LinkedIn so you need to make sure your sales collateral supports your business on and off line.
Visual Communication Design
Technology now means there is a design service and a price point that suits all budgets so there is no excuse for sloppy, poorly designed marketing material.
We find there are key steps to creating a successful visual communication design:
Understanding your needs in line with your marketing plan and your budget and priorities. The Internet has been disruptive to many industries including graphic design. For low budgets we recommend using one of the many online templated design sites. If you require a full visual design we then select a graphic designer that will suit your needs.
Design or Brand Concept
Excellent and effective visual communication comes from a deep understanding of your product, service, target market, sector and competition. With this understanding, your graphic designer will develop a strategy that includes a clear design concept. This is the core idea behind the design. Without it, at best you’ll have a pretty piece of design, with it you will get your message to your market effectively and it will stick. A good design concept will not only make your design more effective it will invariably save you money.
What do you want designed? Typically a company will need some of these:
Brand Refresh/Logo Design
Does your logo reflect your business? Is it still accurate for your client base? Is it engaging online?
Web Page Design
A design for new web pages – home and interior pages
Brochures, packaging and other printed material.
Business cards, letterheads, labels and other business collateral.
Simple graphics such as an icon, button, drawing to use on your website
Banner Ad Design
An advertisement to be displayed on a web page.
Twitter /Facebook Background Design
A design specifically for a Twitter Facebook background image.