Does your carefully designed email looks badly formatted and ugly when it arrives in your customer’s inbox?
Have you ever received an email and found the attachment is not there, all the images are at the bottom – it just looks higgledy piggledy.There’s a number of factors that cause emails to break, and its not always down to the email client.
Litmus has put together this infographic to explain the journey emails take before they reach your inbox, so next time you’ll know why your marketing doesn’t look right in Gmail even though it renders perfectly in your version of Outlook. Many people still try and use Outlook for bulk email with attachments – these areoften stripped, over 50 emails in one hit will be treated as spam by many ISP’s. Do you know if ;your email is even opened, delivered or forwarded to a friend. Outlook has no reporting tools.
This infographic gives you some idea of the complexity of sending bulk emails.
This article talks about the changes at Gmail re Spam. Google recently made a few enhancements to their Spam folder in Gmail, providing end-users with information on why messages land there. It is a very complex area. Good email marketing software companies are monitoring this all the time.
For most of you, just using email marketing software will make a big difference.