What does an Online Community Manager do?

Online Community Management is involves forming and creating and managing a  gang. Creating a group online. Every day there are tasks that need to be done., contact to be made,  people to get to know, questions to be answered. It’s rather like being a parent – constant nurturing, tending and regular feeding creates an online community.

Blog and comment moderation

Your blog must be monitored and comments responded to.  Also, most people need a “kick in the butt” to keep blogging as it is not easy to keep at it. It is important that the blog fits in with your overall marketing plan rather than just your latest enthusiasm!

Facebook Management

Facebook needs careful management to grow and be successful. Rather like handling teenagers. Freedom and control and plenty of novelty. Facebook pages and campaigns can be developed.

Forums

Forums were one of the earliest forms of social networking and are less popular now. They still have their place though. Imagine managing new product development, product testing, sampling through a closed group of Raving Friends and Fans of your brand.

Testing and Trialling

Like the web, Online Community Management is constantly evolving and there are no hard rules.  If my clients are open we can try different ideas and see what works best for you.

Manage Twitter accounts

Twittering seems strange when you start. So wee get you started, get you some followers,  give you advice on good practices that will suit your business and get you some results. Authenticity and transparency are important but often we work ‘ghosting’ your Twitter account as your company begins. We write and run your Twitter page. We firmly believe that Twitter is best run by somebody who is inside the company. We can monitor and grow your Twitter account until you are ready to look after it yourself.

Multi-platform moderation

Facebook, LinkedIn, forums, blogs, – you name it – We’ ve  immersed ourselves in it. I am comfortable with a broad range of social media platforms. We can come up with a workable combination of platforms, online outposts  for you.

Consumer-driven Content Moderation

Are you running an ad campaign or competition that calls for entries? Are you expecting a lot of entries that will need processing in short time frame? We make sure your campaign or competition entries are handled well so your customers have a great experience of your brand.

Staff training

Often a staff member needs to be trained in the adoption and implementation of your social media. We will work alongside whoever has been assigned to this task.