Online Marketing

Does your  business want to:

- Attract and find new customers?
- Generate Leads?
- Create an active, useful client database?
- Retain existing customers?
- Stand out from the competition?
- Get to know clients  better and find out what they want?
- Communicate with clients in the way they prefer?
- Be able to measure the effectiveness of marketing?
- Generarte more revenue?
Why Online Marketing/Social Media?
Why online marketing and social media? Online is now where many of yourexisting and new clients go to find information. Mobile applications and online media have been added to traditional media for all generations who are looking for information.

Online Marketing Strategy
We need to work inside your marketing strategy and the speed we can get started depends on your company’s marketing  focus to date. If there has not been any marketing activity in the company, before getting started with online marketing and social media we want to make sure the  basics are up and running so that any marketing activity works in with the business strategy and plans.

Business Strategy
Let’s wind back the clock…and start with the basics

Why is your company in business?
To be successful in a competitive environment, you have to offer something that is valued by your customers more than that being offered by your competitors. There is really only two ways to gain the number one strategic position in your market, do what your competitors don’t do, or do what our competitors do differently, better, or more uniquely.

What is your business plan?
What is your brand strategy?
What is your general marketing strategy?

From these strategies the following can be produced
-Marketing Plan
-Communications Plan
-Visual and Voice Guidelines

Social Media is another voice to market and it needs to be decided if this is the best tool for the job before your company commits to this tactic.

 Traditional Marketing Tactics – What do you do already?

  • Business Cards, Corporate Stationery
  • Magazine and Press Advertising
  • Brochures, Sales Kits
  • Magazines, Publications – PR
  • Billboards, Posters
  • Event Marketing, Event Collateral
  • Presentations, Proposals, Annual Reports
  • Outdoor advertising – Signage,Vehicle
  • Conferences/Trade Displays
  • Promotional Products, Apparel
Online Marketing -Extend your Brand
Thanks to technology the ease of accessing clients has changed. The number of ways that people can contact your company has exploded. Are you contacting your customers in the way they now want to be contacted? For example there is no point creating an online strategy if your customers are rarely in front of a computer and just use text.
Your companies touch-points are no longer limited to traditional media. At every different brand touch-point there is a set of expectations and rules for engagement so this has to be managed carefully.The challenge and opportunity for businesses now is to create a consistent and true brand experience at every touch-point. At every point, your customers must have a consistent message and brand experience. With well crafted, well executed and planned marketing your company can immediately affect the bottom line through building trust, credibility, and a loyal customer community. Most company’s want to do some of the following:

Online | Offline

  • Website -Brand, service
  • Blogs, Vlogs (Video Logs)
  • Podcasts
  • Regular email Marketing
  • Focussed online sales campaigns
  • Social Media for Business – LinkedIn
  • Constant ativity in Social Networks
  • Social Media Optimisation (SMO)
  • Video Content (eg You Tube, Vimeo)
  • E-Books, One Page Sales-Letter
  • Online Reputation Management
  • Digital Press Releases, PR Campaigns
  • Search Engine Optimisation (SEO)

What is best for your business?

What is your budget?

What is achievable?