Marketing is a key tool for every business. For us it incorporates your on and off line presence, above and under the line contact with your customers. Many small companies do not have the luxury of a dedicated marketing manager and do not have the time or skill in this area. marketing is easy to neglect and perceived as an ‘expense’ that is not mearsureable. While it is essential to market yourself in a crowded marketplace. it can be difficult to know where to start when developing marketing material.
Where will we get the best results for our time and money?
We believe that it comes down to one thing; clearly articulating your key message in a consistent and powerful way across all media and all contact with your customers.
At The Connector we offer you the choice of quick turn around/templated marketing options through to fully customised and integrated solutions.
How can we help?
Marketing Audit - Review of existing marketing, administration and database systems and then make specific prioritised recommendations.
Marketing Strategy – Marketing plans, target markets, branding and positioning, setting goals and objectives
Campaigns -Often our customers want a standard call campaign. The associated marketing campaign will incorporate the story/reason for ringing and collateral, be it a one pager, email attachment, a flyer, webpage or maildrop postcard sent to leads. There is no limit to the scope of marketing campaigns which are available to promote your business. These include events, competitions, mail drops, social media campaigns and special offers.
Marketing Collateral - website review, brochures, direct marketing, e-newsletters, social media
Content - Consistency is key in delivering your message. We can look at all of your online content – e.g your web site, online directory listings, LinkedIn profiles/company pages and email marketing to ensure that you are clearly and consistently communicating your brand, story and proposition to your prospective customers.
Online Marketing We can set you up online – LinkedIn, Twitter, Facebook and and any other digital media that is appropriate for your business. We also offer workshops/training – so we can teach your staff to manage the online marketing in to the future. We also generate content if required.
Both a happy or a disgruntled customer now have significantly more power than they used to. An entry on Twitter or Facebook can ruin a company’s reputation. Conversely unsolicited and positive postings need to be amplfied. We can help you monitor your online reputation and manage it to ensure that you are making the most out of what other people are saying about you.
Customer Acquisition - Word of Mouth, Referral, cold calling, partnerships and alliances
Customer Retention – Loyalty, contact relationship management, database marketing
Research - What does your market know about you? What does your market think about you? We can provide you with various options. Focus groups, in-depth interviews, surveys, research
Plan -One of the key success factors of marketing is consistency. You need to be sure that your message is being communicated frequently and that the message is repeated in such a way that your reach is maximised. A powerful tool is a marketing calendar, where we work with you to plot how you are connecting to your target audience, and when. Target markets, branding and positioning, setting goals and objectives
Content Calendar - we plan so that you will have regular, timely and relevant content e.g case Studies, product updates, testimonials, events, photos, video, copy.
Community -Your community consists of those who you engage with regularly, be they clients, prospects, suppliers, peers or simply anyone who is interested in your story. Your community can be communicated to both online and offline, and we can help you keep in touch, and develop a sense of belonging to your brand.
Testimonials It can be difficult to approach your top clients to ask them for a testimonial. We enjoy doing this on your behalf. We have a proven approach which gets down to the real reason that they do business with you. We then formally get permission to use their quotes, and on the appropriate marketing..