FAQ

Why Outsourcing?  Are you too busy to do everything yourself? Outsourcing  your sales and marketing to The Connector gives you access to sales and marketing specialists. We hit the ground running, we deliver. You don’t need to worry about learning the hard way with other suppliers – we engage on your behalf with people we know.  As  part our service we bring in specialists who we have worked with and know who will be best for your projects.

I just want to generate leads. I don’t need to market my business right now?
While a sales call will break the ice, marketing your business is often what completes the sale. It is the small things you do every day that in the end have a new prospect buy from you. How does your web site look? how do you answer the telephone? how do you present yourself on and off line? Does the collateral look professional? Is the product offering easy to understand? Examining the marketing  of your business in all aspects in a planned and disciplined way combined with sales campaigns will grow your business and realise its potential.

Need Help with a Specific Project?
At The Connector we work on a project basis. Flexible and with measurable results.

Definitely. Even with our Auckland clients we work with by telephone, Skype, email and web based cloud software to work collaboratively with minimal  meetings. Although we very much like getting together face to face too and will make every effort to meet up personally when we’re in your area and we hope you would do the same. For some clients, it is best if we do work on site.

Does outsourcing my marketing to The Connector mean that I have to use your suppliers?- e.g graphic design, web design, web development? The simple answer is no. We have worked with many graphic and web designers. They usually enjoy having somebody in house who speaks their language, gives clear briefs and is available to talk.

Marketing is expensive and will it bring in results?  I need to be able to budget my marketing spend. If you are in business you have to market yourself. Even word of mouth only goes so far if your marketing is amateur and unprofessional. With many new tools availabl, online marketing doesn’t have to be expensive. We offer various forms of payment including a monthly retainer for easy budgeting, pay-as-you-go for ad hoc services and fixed price for capped hours. We’re also happy to provide cost estimates prior to work being undertaken. The key is that the marketing fits into a larger business strategy, is planned and that is part of achievable realistic goals.

I’ve had business and marketing plans developed before but implementing is a problem. Can The Connector help with this?
Of course. We often will take your existing plans and then use this as the basis of a new one. We then prioritise the work so we systematically deliver marketing to your prospects and exisiting customers. We can work on your brand, develop brochures,  standard letters, emails, website copy, write sales scripts for your staff,  automate your sales process, set up and help you use your database, develop your promotional campaigns, manage your publicity, develop an expo stand, PR or whatever is right to effectively market your business.

How can you market my business when you don’t work in my industry?
You are the specialist and know about your industry. Frequently we bring some knowledge and experience of your sector as a marketer and also as a customer. Marketing expertise can be applied to any industry and while the products or services may change – marketing techniques stay the same. We work with companies in a myriad of industries including technology, environmental, fashion, retail, recruitment, transport and health.

I have never done any marketing, where do I start with marketing?
The best way to start is with a Marketing Audit. We will work with you to clarify a marketing strategy and how to deliver this to your market. We will look closely at your competitors and the market leaders assessing the strengths and weaknesses of others strategy. From there decide what you will do to market your business moving forward.

Why can’t I just put a few ads in the paper or on the radio?
Marketing is not just an advert in the paper or on the radio. Often we find that these traditional avenues are expensive, not meaurable and not targetted. With The Connector we’ll assist to achieve results with the resources and budget that you have that will reach your target market.

How do I know my marketing efforts are working?
Thanks to developments in online, marketing can now be a pecific, measurable activity. It is easy to monitor your efforts to ensure they are effective. Successful marketing requires setting goals, getting into acton, and then assessing the results to make sure your marketing activities are effective. The Connector has a number of online tools that measure success.

Why the name The Connector
The Connector was chosen as Suzanne is a natural Connector. All her life people have said to her “You are a great connector” She can’t help herself from linking you up with the people you need to grow your business which is part of our philosophy of playing it forward.  The writer Malcolm Gladwell does a test to see if you are Connector – not suprisingly she passed this with flying colours!

So let us reach your market online using an integrated sales and marketing programme.