While a sales call will break the ice, marketing your business is often what completes the sale. It is the small things you do every day that in the end have a new prospect buy from you. How does your web site look? how do you answer the telephone? how do you present yourself on and off line? Does the collateral look professional? Is the product offering easy to understand? Examining the marketing of your business in all aspects in a planned and disciplined way combined with sales campaigns will grow your business and realise its potential.
At The Connector we work on a project basis. Flexible and with measurable results.
I’ve had business and marketing plans developed before but implementing is a problem. Can The Connector help with this?
Of course. We often will take your existing plans and then use this as the basis of a new one. We then prioritise the work so we systematically deliver marketing to your prospects and exisiting customers. We can work on your brand, develop brochures, standard letters, emails, website copy, write sales scripts for your staff, automate your sales process, set up and help you use your database, develop your promotional campaigns, manage your publicity, develop an expo stand, PR or whatever is right to effectively market your business.
How can you market my business when you don’t work in my industry?
You are the specialist and know about your industry. Frequently we bring some knowledge and experience of your sector as a marketer and also as a customer. Marketing expertise can be applied to any industry and while the products or services may change – marketing techniques stay the same. We work with companies in a myriad of industries including technology, environmental, fashion, retail, recruitment, transport and health.
I have never done any marketing, where do I start with marketing?
The best way to start is with a Marketing Audit. We will work with you to clarify a marketing strategy and how to deliver this to your market. We will look closely at your competitors and the market leaders assessing the strengths and weaknesses of others strategy. From there decide what you will do to market your business moving forward.
Why can’t I just put a few ads in the paper or on the radio?
Marketing is not just an advert in the paper or on the radio. Often we find that these traditional avenues are expensive, not meaurable and not targetted. With The Connector we’ll assist to achieve results with the resources and budget that you have that will reach your target market.
How do I know my marketing efforts are working?
Thanks to developments in online, marketing can now be a pecific, measurable activity. It is easy to monitor your efforts to ensure they are effective. Successful marketing requires setting goals, getting into acton, and then assessing the results to make sure your marketing activities are effective. The Connector has a number of online tools that measure success.
Why the name The Connector
The Connector was chosen as Suzanne is a natural Connector. All her life people have said to her “You are a great connector” She can’t help herself from linking you up with the people you need to grow your business which is part of our philosophy of playing it forward. The writer Malcolm Gladwell does a test to see if you are Connector – not suprisingly she passed this with flying colours!