Outsourced Sales and Marketing
We all like to be acknowledged – how about sending a positive pat on the back to a company that you enjoy. Here’s a format to get your creative juices flowing. Find them online and get in touch. Dear (Name): Thank you so much for making (product)! Your (specific product) is my favorite (product type)! [...]
Are you really competing? Have a look at your market. Who is in it? What are they doing as far as online marketing/social media. In New Zealand, the answer is most likely to be nothing. NZ business are woefully behind the rest of the world in waking up to online marketing. “I am too busy [...]
Online marketing looking stagnant and flat? Could be time to inject a little controversy, a little novelty.We are not talking a BP, Toyota prolonged marketing agony here, just a little bit of spice. Are your topics boring. Are you just posting for the sake of it? Trendwatching talks this month about Maturaliasm “Let’s face it: [...]
In 2007 Web Strategist Jeremiah Owyang researched job descriptions for online community managers and these tenets were fundamental to all of the job descriptions 1) A Community Advocate As a community advocate, the community managers’ primary role is to represent the customer. This includes listening, which results in monitoring, and being active in understanding what customers [...]
Here is a summary of of nuggets gleaned from online community managers Jake McKee and Richad Millington that will see you singing in the rain. 1.You must have a community manager. You absolutely must have someone who cares about your community every day, all day and will keep on top of it when wierd stuff happens. [...]
There is plenty of discussion that print media is dead. For me, not so -a small mention in August Air New Zealand magazine has lead to plenty of nice comment. Social media soon won’t be a term. It will just be media. It is just another part of the media mix. What is different is [...]
Drinking morning coffee in our local cafe I spotted a great t-shirt that made me, a long ago Cluedo player smile. Shyness is nice but shyness can stop you from saying things you want to, so rather than asking “Where did you get that t-shirt from?” I went home and googled the t-shirt slogan and [...]
Twitter creates a common reaction – “I don’t get it/ I don’t see the point./It is too time consuming” Trust me, millions of people would not be using Twitter if they didn’t get results. Personally of all the social networking tools I use, I get the most from Twitter. Many people are not fans but [...]
When I moved to Auckland from Wellington I really missed being part of the connected IT community that exists down there. Last night at Social Media Club I looked around the BlueStone and it struck me how this group has become a community. There are so many people that know each other well and hang [...]
Does your carefully designed email looks badly formatted and ugly when it arrives in your customer’s inbox? Have you ever received an email and found the attachment is not there, all the images … Read more...
When it comes to marketing your small business and generating awareness of your brand, content is king. For many businesses you no longer can afford or want to buy people’s attention with … Read more...