Outsourced Sales and Marketing
Does your carefully designed email looks badly formatted and ugly when it arrives in your customer’s inbox? Have you ever received an email and found the attachment is not there, all the images are at the bottom – it just looks higgledy piggledy.There’s a number of factors that cause emails to break, and its not [...]
When it comes to marketing your small business and generating awareness of your brand, content is king. For many businesses you no longer can afford or want to buy people’s attention with advertising; you have to earn their attention by creating original content that is educational, entertaining. There is no point just making me ‘noise”. [...]
I am a big fan of Word Press and am very much looking forward to attending WordCamp 2012 in Auckland. Jason Kemp and his team are now up to their fourth annual conference for New Zealand WordPress users, designers and developers. Fantastic effort as this is all done on a voluntary basis. I like the way [...]
Tempted to get an iPad but wondering if you really can justify it for business? They are cool, your kids want one, (actually you want one…) Is the iPad just another gadget or is it a game changer? The new iPad 3 is now out and with that, a reduction in the price of [...]
All businesses focus on sales, it is less common for a company to have formal strategy for generating leads. And giving a new sales person the Yellow Pages is not a lead generation strategy…For many companies lead generation is a very random event that happens by good luck rather than any sort of management. How [...]
Google Mobile recently gave a presentation in New Zealand with some interesting statistics on the Australian and NZ mobile market. To be fair, most of the info was from Australia (surveyed 30,000 people) but what happens over the ditch is usually not too far away for NZ. The press release gives some further detail. -¼ of [...]
Data Quality: How good is your data? The quality of your data is critical to the success of your online marketing. An email address is vital. Often we are are given a client list and on the first email out to the database more than half of the emails bounce. We see this as an opportunity, [...]
LinkedIn is a remarkable business tool that in my view, is underutilised in New Zealand. Many people think of LinkedIn only when they are looking for a new role but have you had a look at Linkedin recently? LinkedIn can be used for: Building brand awareness. Establish people in your company as industry experts. Connecting with prospects, customers, vendors, [...]
Being on Linkedin, Twitter and Facebook is not a social media strategy. They are merely tools and channels for you to distributeyour content. Presence and content mean little to your customers, unless you can really engage with them. Plenty of social media is same old, same old. The action in the social space is marketing [...]
A frequent first experience for a company when it makes it easier for its customers to talk to them is the customer service issues increase. Customers just want to be heard. They are not going to slam the door and walk out. They just want you to do better. To hear what their experience has [...]
Does your carefully designed email looks badly formatted and ugly when it arrives in your customer’s inbox? Have you ever received an email and found the attachment is not there, all the images … Read more...
When it comes to marketing your small business and generating awareness of your brand, content is king. For many businesses you no longer can afford or want to buy people’s attention with … Read more...