Generate Leads, Generate Revenue
All businesses focus on sales, it is less common for a company to have formal strategy for generating leads. And giving a new sales person the Yellow Pages is not a lead generation strategy…For many companies lead generation is a very random event that happens by good luck rather than any sort of management. How [...]
Google Mobile recently gave a presentation in New Zealand with some interesting statistics on the Australian and NZ mobile market. To be fair, most of the info was from Australia (surveyed 30,000 people) but what happens over the ditch is usually not too far away for NZ. The press release gives some further detail. -¼ of [...]
Data Quality: How good is your data? The quality of your data is critical to the success of your online marketing. An email address is vital. Often we are are given a client list and on the first email out to the database more than half of the emails bounce. We see this as an opportunity, [...]
LinkedIn is a remarkable business tool that in my view, is underutilised in New Zealand. Many people think of LinkedIn only when they are looking for a new role but have you had a look at Linkedin recently? LinkedIn can be used for: Building brand awareness. Establish people in your company as industry experts. Connecting with prospects, customers, vendors, [...]
Being on Linkedin, Twitter and Facebook is not a social media strategy. They are merely tools and channels for you to distributeyour content. Presence and content mean little to your customers, unless you can really engage with them. Plenty of social media is same old, same old. The action in the social space is marketing [...]
A frequent first experience for a company when it makes it easier for its customers to talk to them is the customer service issues increase. Customers just want to be heard. They are not going to slam the door and walk out. They just want you to do better. To hear what their experience has [...]
We all like to be acknowledged – how about sending a positive pat on the back to a company that you enjoy. Here’s a format to get your creative juices flowing. Find them online and get in touch. Dear (Name): Thank you so much for making (product)! Your (specific product) is my favorite (product type)! [...]
Are you really competing? Have a look at your market. Who is in it? What are they doing as far as online marketing/social media. In New Zealand, the answer is most likely to be nothing. NZ business are woefully behind the rest of the world in waking up to online marketing. “I am too busy [...]
Online marketing looking stagnant and flat? Could be time to inject a little controversy, a little novelty.We are not talking a BP, Toyota prolonged marketing agony here, just a little bit of spice. Are your topics boring. Are you just posting for the sake of it? Trendwatching talks this month about Maturaliasm “Let’s face it: [...]
In 2007 Web Strategist Jeremiah Owyang researched job descriptions for online community managers and these tenets were fundamental to all of the job descriptions 1) A Community Advocate As a community advocate, the community managers’ primary role is to represent the customer. This includes listening, which results in monitoring, and being active in understanding what customers [...]
All businesses focus on sales, it is less common for a company to have formal strategy for generating leads. And giving a new sales person the Yellow Pages is not a lead generation strategy...For … Read more...
Google Mobile recently gave a presentation in New Zealand with some interesting statistics on the Australian and NZ mobile market. To be fair, most of the info was from Australia (surveyed 30,000 … Read more...